We've established that social media alone isn't enough. However, it's undeniably a powerful tool. Instead of treating it as your entire online presence, think of it as a dynamic engine to drive traffic to your owned platform – your website, your blog, your digital storefront. Here are a few reasons why we need to harness the strengths of social media:

Social Media cannot be your safety net or the only platform you use to connect with your audience. The TikTok Ban in January this year (2025) was a huge wakeup call for many businesses, creators, and entrepreneurs. I mean, overnight your creations and source of income, just poof… GONE!